How DD9 helped a large consumer goods manufacturer to analyze their app engagement and understand the user behavior and propose a better experience
After developing its new mobile application, the company realized that there were blank spots in which executives and marketers had difficulties in making decisions that impacted their ability to innovate and scale. For example, they couldn’t answer essential questions, including:
Using custom-tailored event tracking in partnership with Google Firebase and Appsflyer, our team was capable of collecting data from a React Native app (IOS and Android), storing it in a Google Big Query environment, and Analyzing it in a customized Google Analytics real-time Dashboard.
Collect and analyze the WHAT, HOW, and WHEN your customers engage or comment about your product or brand and enhance your P&D.
Leverage your customer-centric approach using their footprints in your digital ecosystem.