Tech & Enterteinment

How do you ensure a unique strategy across multiple channels and devices in a complex environment? DD9 had the pleasure to help an audio & video tech company to enhance the user experience using an omnichannel data-driven strategy

The problem

Two mobile apps and two websites, one customer. How to collect analyze their engagement to enhance the digital experience?

How is my audience engaging with my app?
What kind of audience engages the most with my app?
What features of my app is my audience the least engaged with?

The solution

Using custom-tailored event tracking in partnership with Google Firebase and Appsflyer, our team was capable of collecting data from a React Native app (IOS and Android), storing it in a Google Big Query environment, and Analyzing it in a customized Google Analytics real-time Dashboard.

Custom audience marketing activation
Better understand on which media channel performs better
UX (User Experience) updates based on data

Unified user engagement profile for product enhancement

Tracking user engagement

Measure how users interact with your brand and products

Collect and analyze the WHAT, HOW, and WHEN they engage or comment about your product and brand and enhance your P&D


Leverage your customer-centric approach using their footprints in your digital ecosystem.
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